Ahmad is the founder of Alefredo Books and is an entrepreneur with years of experience in the startup ecosystem in Jordan. Prior to starting Alefredo Books, he was a founder of Jo Drive, a car pooling application.

Ahmad holds a BSc in Mechanical Engineering from the University of Jordan and an MSc in Business Administration/Marketing from the University of Jordan. He has ten years of experience in the private sector with the Izzat Marji Group and Total Jordan in the renewable energy and commercial departments.