Anna Lasso is a trailblazer in sustainability and transparency, combining technical expertise with strategic vision as the Founder and CEO of Smart EPD. With over 15 years of experience, she has led transformative initiatives, including nearly a decade heading North America’s largest EPD Program at UL. A Life Cycle Assessment Certified Professional (LCACP), Anna has developed over 40 Product Category Rules and collaborated with Fortune 50 companies, start-ups, and manufacturers across diverse industries like construction, agriculture, and consumer products.

Originally from North Carolina, Anna’s roots in industrial and mechanical engineering, product design, and policy fuel her passion for third-party verification and innovative platforms for transparent environmental disclosure. She believes credible, accessible tools are vital for accelerating decarbonization. With a keen ability to bridge technical standards and real-world applications, Anna is shaping the future of sustainability reporting and empowering industries to drive meaningful change.