Lauren Choi Headshot

Lauren Choi

Lauren founded The New Norm when she realized that there had to be a drastic change in the way we recycle plastic. Lauren’s unique solution is recycling Solo cups into wearable fabric. Since its founding in 2019, Lauren has dedicated her life to the development and growth of the company. Her mission is to create a sustainable fabric that will revolutionize the fashion industry. She has led this venture from idea to prototype to product within the last three years.