Samah Ayyad

Samah Ayyad is the founder of, a one marketplace for all people and products and the first platform in Palestine that holds a gamification and loyalty system. Using her five years of experience in start-ups, accelerators, and workshops, Samah launched Sook to support local vendors. Samah also has a background in business development with skills in accounting, marketing strategies, branding, strategic partnerships, and sales.