Sarah Abu Sokkur is a former pharmacist who founded ExBrands to address the gap in the market for sustainable fashion.  She is the creator of a circular fashion platform that supports conscious fashion and a circular economy. Prior to founding ExBrands, she founded Harfun Jari, a non-profit educational social initiative aimed at educating the largest possible number of orphans, needy people, and elderly people in Jordan by connecting them with qualified volunteers interested in teaching students private lessons for free.