VIDEO EXCLUSIVE BY ALICE GILLIN

Each day, more inspiring stories emerge of underrepresented groups breaking through the mold and forging successful careers.

Halcyon House, based in Washington D.C., is the source of several of those stories, helping women achieve success in impact-driven businesses and shaping future entrepreneurs by directing them on clear paths to success, despite the many struggles women face on their journeys to success.

“We love to work with any underrepresented group of entrepreneurs, whether it’s helping them sort of find their power, hold space, be confident, be able to pitch to any room, talk to any investor, or talk to any customer,” said Kate Goodall, co-founder and chief executive officer of Halcyon House.

The organization also works with individuals on systemic challenges, including talking to existing investors and educating them about the opportunities they’re missing.

Goodall spoke with John Furrier, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during the Women in Tech: International Women’s Day event. They discussed Halcyon House, how WE Capital is helping women entrepreneurs, and shifting women in tech trends.

With a little help from friends

Halcyon House has partnered with Amazon Web Services Inc. for many years, and the partnership has enriched the organization, providing the lift it needed to launch it onto the path of success, according to Goodall.

“We’ve doubled down with AWS in the last couple of years in areas where we both want to create and uplift for small businesses and rapidly growing tech solutions to these social-environmental problems we see,” Goodall said. “They’ve been an excellent partner to do that.”

Halcyon is also targeting unrepresented geographical locations such as Sub-Saharan Africa with AWS’ support, recognizing the untapped potential otherwise ignored by similar foundations. “We’re supporting companies that are working on finding skilled refugees to be able to help them resettle and use their talents and make money,” she said.

Technology is a constantly shifting landscape, with today’s big focus being social media influencers and the approach of a decentralized Web3. These trends can be carefully studied and utilized to the advantage of women looking to enter tech careers or become entrepreneurs, filling in the gaps and improving on areas otherwise overlooked.

“The wonderful opportunity with the internet and social media is that, with both, we can be more transparent about areas for improvement and put a little pressure where maybe things aren’t moving fast enough,” Goodall said. “The other thing is that in countries where women maybe aren’t as free to move and operate, they can still acquire skills, education. They can set up companies. They can do so much through these amazing technologies that we now have at our disposal that are growing at amazing rates.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the Women in Tech: International Women’s Day event: