MOOM is an engaged digital platform that provides a library of video resources and a sustainable marketplace with ethical products for mothers and kids. Its purpose is to accompany parents through their parenting journey. Providing reliable information is critical to dissolve false beliefs. MOOM aims to provide parents with resources like compliant products for pregnancy, breastfeeding, and babies. Their business philosophy is to empower mothers in their maternity journey and to make space for fathers in this journey. MOOM is revolutionizing communication about maternity and parenting to help navigate the first digitally native generation through these experiences.