Liesl is a veteran, mission-driven product leader with a 25-year track record in FinTech and financial services. She has built and launched dozens of digital products worldwide with both startups and some of the world’s largest banks, including Citi, J.P. Morgan and Capital One. In late 2020, Liesl founded BluBinder, a hybrid FinTech/LegalTech solution to help families protect the money of elderly loved ones, both now and for future generations, after an experience earlier that year with her own 80 year-old parents revealed just how shockingly inefficient and difficult that is to do, even for someone from the financial industry. Liesl has undergraduate and graduate degrees from Harvard, served in Thailand in the Peace Corps and is a single, athletically-challenged mom to a basketball-obsessed son.